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Selling your home

When your house goes on the market, it stops being your home. Selling a house is an invasive process. Potential buyers and real estate agents come tramping through your space, making judgments. Your lifestyle and personal taste are on display. How do you minimize the stress factor while ensuring the best price and fastest sale?

As your agent, I develop a market strategy that minimizes stress and maximizes outcome. My goal is always to help you spend less than three weeks securing a buyer.

This strategy is based on my many years of experience in this market. I know what it takes to:

  • Price a home for quick, lucrative sale
  • Prepare a home for successful showings
  • Successfully manage the bidding and escrow process
  • Minimize the stress and invasion factor

Timing is everything. One of the biggest decisions you face is whether to sell or buy first—or if it’s the right time to sell in the first place. Most sellers are also buyers, and I can help you figure out the best plan for you and your situation. Or, as we evaluate your situation, it might become clear that remodeling would better fit your needs.

Presentation and packaging matter. In a market like this, it’s important to remember: Value is perception, not reality. You might have a charming house with the coolest stuff ever, but my experienced team of home stagers can help you appeal to the broadest range of buyers.

Staging is well worth the expense. I’ve seen a $15,000 investment add $200,000 to the final price. If you don’t invest in rehabbing and staging, someone may buy your house for less and flip it. Don’t let someone else pocket your equity! What if you want to maximize your bottom line, but have no funds for market preparation? Let’s discuss the “fail safe” approach best for you.


This is a team effort and I like to be on a winning team; if I can’t be sure we’ll both be successful, I don’t take the listing.


PRUDENTIAL CALIFORNIA REALTY    2095 ROSE STREET, BERKELEY, CALIFORNIA 94709   510.868.1481